Hello there!

You’re probably no stranger to ordering cosmetics from major websites or using AI to search for information.

But even in a world where everything can be automated, you might still feel the need for personal support, a connection with someone truly dedicated.

Because who knows? That skincare product that works for everyone else might not be the right one for you.

That’s why we’re here to share what we’ve carefully chosen, and help you find something that might truly work for your skin.

The Heart Behind Smith Tran

I’m Thu Tran, and welcome to our website!

Smith Tran is a small, family-run shop where every item is personally selected by me with care. This little space is where I share products I’ve carefully handpicked, hoping you’ll find something that helps you fall more in love with your skin a little more each day.

My journey into the world of Asian beauty began when I moved from Vietnam to South Korea in 2012. After years living in Korea, I’ve come to truly appreciate how Korean skincare focuses not just on results, but also on gentle, skin-loving formulas packed with herbal extracts, always aiming to nourish your skin from the inside out. While our business is based in the USA, I travel often between South Korea, Japan, Thailand to keep up with new trends and stay connected with the brands I trust most.

Smith Tran evolved from an idea to what is today by serving as a reliable “bridge” for anyone who’s looking for high-quality Korean beauty and wellness products that are loved and trusted. You can expect to receive personalized service without high markups, hidden fees, or worries about fakes. Because we run a lean, no-fuss operation (no big marketing budgets here!), I can keep prices fair, while still making sure everything is 100% authentic, fresh, and right on trend.

If you are someone who values caring for yourself in a gentle, thoughtful way, I would love for Smith Tran to be part of your self-care journey.